State of Product 2025
The result of the 2025 survey has been released.
About State of Product
Here’s the pulse of product leadership in Sweden — by product people, for product people. State of Product brings together insights from the Swedish market and gives you practical takeaways you can use right away, whether you’re a Product Manager, Product Owner or a CPO.
What you’ll get:
Perspective on your role: How other product leaders think, prioritize and measure success.
A clear view of where we are right now: Trends, challenges, and opportunities — what works, what feels off and where things are heading.
Inspiration to improve: Real examples, patterns, and ideas from peers in the industry that you can bring into your own work.
Possibility to be part of something bigger: Your participation helps define the landscape of product leadership in Sweden and empowers the community to progress.
What’s new in the 2025 edition?
We’ve expanded the questions on AI and product strategy, based on requests from last year’s participants.
A new focus on how product teams measure value and impact.
Focus on strategy and organisation from a CPO perspective.
Previous surveys
Take a look at previous years’ results to see how product has developed over time.
Please reach out to Fredrik if you want to get more info on State of Product.
